Q2 2024 UK Android Fashion Games Performance Overview

The second quarter of 2024 has been an interesting period for fashion gaming apps on the Android platform in the UK. Sensor Tower provides a deep dive into the performance of the top five contenders in the category.

Project Makeover experienced a fluctuating quarter, with downloads peaking at 7.2K in mid-June. Weekly active users topped at 38K in late April but saw a general declining trend, ending at 29K in late June. Revenue trends were also variable, reaching a high of $42K in mid-April and closing the quarter at around $36K.

Covet Fashion: Dress Up Game saw its revenue peak at $9.5K in mid-May, while downloads reached a high of 745 in the last week of June. Weekly active users showed a steady increase throughout the quarter, ending with 5.7K users.

SuitU: Fashion Avatar Dress Up presented a consistent performance in revenue, with a notable peak of $6.7K in early May. Downloads saw a high of 1.1K in mid-April, and weekly active users reached their zenith at 14.6K in mid-May.

RuPaul's Drag Race Superstar had its highest revenue at $5.3K at the start of April and witnessed a general downward trend, ending at $4K by the quarter's end. The app had a downloads spike of 627 in early April, but no new downloads were recorded after early June. Weekly active users started strong at 6K but decreased to 4.1K by late June.

Lastly, Match Villa™: Makeup ASMR saw varying revenue, peaking at $5.1K in late May, with downloads dwindling to zero at the start of June before a minor uptick to 219 by the quarter's close. Weekly active users maintained a range between 3.5K to 4.3K throughout the quarter.

For more comprehensive insights, Sensor Tower's platform offers detailed analytics on these and other mobile applications.